Marketing Your Charity - YourNiyyah
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๐ŸคฒMake Your Niyyah
๐Ÿ“… Set My Niyyah ๐Ÿคฒ Quick Niyyah
For Charities & Nonprofits

The Hot Lead Generator Built for Islamic Charities

Find untapped donors at low cost, convert pledges into payments, and retain them through the personalisation of niyyah.

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10x
Donor Lifetime Value
10x
Lower Cost Per Lead
73%
Pledge Completion Rate
30s
Average Time to Pledge

Charities spend too much acquiring donors who never return

Traditional fundraising relies on cold traffic, generic donation pages, and one-time transactions. The result? High cost per acquisition, low retention, and zero emotional connection.

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High Acquisition Costs

Charities pay £15–50+ per donor through cold ads. Most never donate again, making each acquisition a sunk cost.

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Untapped Donor Pool

Millions of Muslims want to give but haven’t found the right cause or moment. They’re warm leads waiting to be activated.

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One & Done Donors

Without personalisation, donors feel like transaction numbers. They give once and forget. No relationship, no retention.

From intention to donation in 4 steps

YourNiyyah captures the moment of intention — when a person feels moved to give — and guides them through a personalised journey to completion.

Capture the Niyyah

Interactive landing pages (video, polls, quizzes, petitions) capture a donor’s intention to give — their niyyah. This is a hot lead.

Personalise the Journey

Each niyyah is personalised: the donor picks an amount, a cause, and receives a confirmation with their name, currency, and local context.

Nudge to Completion

Automated email sequences with merge tags (name, amount, cause, currency symbol) remind donors to fulfil their pledge at the right moment.

Convert & Retain

Seamless Stripe checkout, gift niyyahs, points, leaderboards, and oath commitments turn one-time pledges into lifelong donors.

Built for high-intent, low-cost donor acquisition

Every feature is designed to capture warm leads, personalise the giving experience, and maximise pledge completion.

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Hot Lead Generator

Interactive campaign pages convert visitors into niyyah-makers at 3–5x the rate of standard donation pages. Every niyyah is a qualified, high-intent lead.

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Untapped Donor Discovery

Reach donors who haven’t been asked the right way. Polls, quizzes, and petitions lower the barrier to entry and activate new giving audiences.

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Low Cost Per Acquisition

Because you’re capturing niyyahs (not forcing immediate payments), your ad spend goes further. Convert more traffic into leads at a fraction of the cost.

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High Retention Through Personalisation

Every touchpoint uses the donor’s name, chosen cause, local currency, and pledge amount. This personalisation of niyyah creates emotional bonds that drive repeat giving.

Completion of Niyyah

Automated reminders, oath commitments, and one-click checkout make it effortless for donors to complete their pledge. The niyyah becomes action.

📊

Full Marketing Measurement

Track which campaign types, days, and sources perform best. Meta CAPI integration, UTM tracking, and source attribution give you complete visibility.

How much long-term revenue can we generate for your charity?

This isn’t one-time donation revenue. Our system nurtures donors into repeat givers — so every lead you acquire keeps giving, time after time.

Monthly Ad Spend
Move the slider to estimate your long-term results
£500£20,000
£3,000
Monthly ad spend
1,500
Hot Leads Captured
450
Donors Converted
£11,250
First Donation Revenue
£112,500
Lifetime Revenue (10x)
37.50x long-term ROAS

Because nurtured donors don’t give once — they give 10+ times through oaths, reminders, and personalised niyyah journeys.

Based on £2 cost per lead, 30% pledge completion, £25 avg donation, and 10x lifetime value through retention & nurture sequences. Your results may vary.

Everything your charity needs to capture and convert

A full-stack donor acquisition and retention platform, purpose-built for Islamic giving.

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7 Campaign Templates

Video, poll, quiz, petition, intent, reels, and hybrid templates to match every audience.

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Stripe Checkout

18+ currencies with auto-detection. Local currency amounts feel natural to every donor.

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Email CRM & Campaigns

Built-in CRM with segmentation, merge tags, CSV import, and Brevo SMTP sending.

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Gift Niyyahs

Donors can gift a niyyah to loved ones for Eid, Ramadan, weddings, and more. Free and paid options.

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Points & Leaderboards

Gamification drives engagement. City-based leaderboards foster community competition.

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Referral System

Every donor gets a unique share link. Referred friends earn points for both parties, creating viral loops.

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Oath Commitments

Donors can make binding oaths with weekly reminders until completed. Drives recurring giving behaviour.

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Analytics Dashboard

Campaign type performance, timing analysis, source attribution, and Meta CAPI for accurate tracking.

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Multi-Currency Support

Auto-detect visitor currency from 18+ countries. GBP, USD, EUR, AED, PKR, and more.

Why capturing niyyah changes everything

“Actions are judged by intentions, and every person shall have what they intended.”

Prophet Muhammad ﷺ — Sahih al-Bukhari

Traditional Fundraising
  • Cold traffic → generic page
  • £15–50 cost per donor
  • One-time transaction, donor gone
  • No follow-up, no relationship
  • 1x revenue per donor acquired
YourNiyyah Approach
  • Warm engagement → personal niyyah
  • £1–3 cost per hot lead
  • Nurture → remind → retain → repeat
  • Deep personalisation keeps donors giving
  • 10x lifetime revenue per donor

Ready to build a donor base that keeps giving?

Let us show you how YourNiyyah generates hot leads at low cost and nurtures them into lifelong donors.

Book a Demo
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